
Hey, I’m Alex
My life explores the intersection between self-mastery and meaningful ambition.
THINGS TO KNOW ABOUT ME
I'm a Transformational Coach with over 15 years of experience developing high-performance teams and leaders.
At age 21, I stepped into my first leadership role. Over five years, I built a reputation for:
Transforming underperforming teams into award-winners
Developing high performers into exceptional leaders
Creating cultures where people thrived and targets were exceeded
Over the next decade, I expanded my expertise across industries (FMCG, sales, HR) and partnered with leading global organisations.
In 2017, driven by my dedication to helping people excel, I immersed myself in professional coaching studies.
Today, I partner with high performers and leaders in high-stakes environments. My work focuses on the crucial intersection between professional excellence and personal fulfilment.
My client partnerships span seven countries and include:
Fortune 500 executives
Consultants at Big 4 firms
Founder CEOs of global startups
I am known for my "searing insights," lovingly direct approach, and engaging yet challenging style. I balance depth with practicality, candour with laughter, philosophy with science.
My difference? I walk my talk, lead with unwavering integrity, and care deeply about my clients' success.
Recent Experience:
Training APAC leadership teams at HubSpot
Speaker at Industry Partners Australia annual conference
Performance and Leadership Coach for multiple growth-stage startups
BEYOND THE CREDENTIALS
As a kid, I had visions of becoming two things: a Formula 1 driver or a Buddhist monk. Looking back, this peculiar combination perfectly foreshadowed who I'd become—someone equally fascinated by peak performance and human consciousness.
I'm an adventurous nature-lover who is as deeply contemplative as I am ambitious. From hiking the Himalayas to martial arts training, I'm constantly drawn to experiences that challenge my edges.
When I'm not coaching, I’m nerding out on psychology, philosophy and performance science.
I'm bored by unexamined convention, shallow conversations, and oversimplified "solutions." My craft is the artistry of transformation. I don’t do quick fixes; I facilitate profound shifts in perspective that build lasting change.
As a coach, I'm uninterested in the pervasive noise about what you "should" do, and passionately curious about what makes you feel most alive.
My clients are curious, open-minded and ambitious professionals who sense there's a different way to live and lead.
My coaching combines disciplines to suit the needs of high-achievers who want sustained ambition, personal mastery, ideal health and life fulfilment.
I believe excellent coaching isn’t (just) a toolkit, but a holistic framework for claiming your freedom to create your life seriously, master personal integrity and develop self-honesty.
You can learn more about my thinking by perusing my writing and research here.
Connect with me
Keen to explore working together? I’d love to hear from you.
Let me know what you're looking for – where you are now and where you want to be. I’ll be in touch soon!
Forms not your thing?
Email: alexstaceyjames@gmail.com