Hi, I’m Alex

My journey

I stepped into my first leadership role at 21 and built a reputation for turning underperforming teams into award-winners and helping high performers step into leadership. My fascination was always the people themselves — how to unlock their potential, bring out the best in each person, and develop leaders that thrive.

That curiosity led me to study human behaviour, high performance and transformational coaching. Since 2017, I have been coaching leaders around the world full-time.

How I work

My approach blends psychology, transformational coaching, performance science, and practical philosophy. I’m fascinated by the edge where peak performance meets human flourishing, and how we create meaning and show up authentically while succeeding in high-stakes environments.

I value truth over comfort, depth over superficiality, and integration over fragmentation. These are not abstract ideals; they’re how I live and how I coach.

My expertise

I specialise in working with high achievers (who, underneath, are often under-confident overachievers). They’re intelligent, principled leaders who are successful and yet often wrestle with self-doubt, perfectionism, overcommitment and values conflicts within their environment. Outwardly winning, but inwardly unsettled.

What holds them back is not capability or knowledge, it’s deeper psychological patterns, including inherited scripts that drive achievement at the cost of wellbeing. My work helps these leaders transform these patterns at the roots, helping them integrate ambition with fulfilment and develop sustainable performance.