GLOBAL EXECUTIVE COACH
You've outgrown the leadership approach that got you here
I work with high-performers, senior leaders and CEOs facing transitions that require fundamental shifts in how they think and lead.
The patterns that built your success — perfectionism, relentless drive, proving your worth through achievement — no longer serve where you're headed. This is identity-level transformation for leaders ready to evolve.
WHO I WORK WITH
For leaders at identity inflection points
I work with high-performers, senior leaders, and CEOs at moments where who they've been can't take them where they're going.
The transitions I guide:
CEOs needing to grow beyond their worker/builder identity
Senior leaders stepping into roles requiring fundamentally different leadership
Executives navigating major transitions: post-acquisition, career pivots, or life stage shifts
High-performers who've achieved conventional success but are questioning what’s next
You're accomplished, intelligent, and principled. You've built something meaningful. But you've reached a point where the approach that got you here won't take you forward.
My coaching is for you if…
You've grown beyond surface-level executive coaching that treats symptoms rather than causes. You're ready for deep, transformational work that addresses not just what you do, but who you're becoming as a leader.
You value freedom and integrity over status. You refuse corporate theatre and want to lead authentically. You're willing to be challenged and do the uncomfortable work of real change.
Why leaders seek this work
Most successful leaders reach a point where something fundamental shifts. You might recognise these patterns:
The old approach that worked stopped working
The leadership style that built your success now feels limiting. What used to energise you now drains you. The strategies that created results no longer fit the complexity you're facing.
The cost of success has become clear
You've achieved incredible success, but it came at a price. Your health, relationships, or sense of self took a backseat to ambition. You're ready to redefine what success means.
The identity questions emerge
You're facing a transition that requires becoming someone different. Founder to CEO. An individual contributor to a leader. Builder to steward. The old version of you can't lead what comes next
The fulfilment gap persists
Despite external markers of success, something feels missing. You've accomplished impressive things but don't feel it internally. The gap between achievement and satisfaction has become undeniable.
Traditional leadership development addresses skills and strategies. This work addresses something deeper — the identity, beliefs, and patterns that shape how you lead and live.
My Approach
Transformation at the identity level
This isn't traditional executive coaching. We're not teaching you basic frameworks; we're facilitating fundamental transformation in who you are as a leader. What makes this different:
We work at the identity level
Your challenges aren't primarily about better time management, communication skills, or strategic thinking. They're about the gap between who you've been and who you need to become. We address the beliefs, patterns, and conditioning that shape how you lead.
We combine depth with practicality
This work draws from psychology, transformational methodology, and performance science. It's intellectually rigorous whilst remaining grounded in the practical realities of life and leadership. You’ll walk away with deep insight and clear strategies.
We create space for what matters
Your leadership doesn't exist in isolation from the rest of your life. Our work addresses you as a whole person - professional and personal. Our sessions become a rare place where you can explore the hard questions without judgment.
The transformation shows up as:
Leadership that feels energising rather than depleting
Calm confidence when navigating complexity and uncertainty
Powerful self-awareness that creates choice where you felt constrained
Sustainable high performance without compromising what matters most
Alignment between your values and how you actually lead
Rather than adding more to your plate, we focus on integration and transformation. We identify the unconscious patterns limiting your effectiveness, shift the beliefs defining your leadership, and create alignment between your values and how you actually show up.
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![Executive Coaching Testimonial]()
"Mind blown. The impact on my life has been profound. Our coaching improved my productivity, communication, satisfaction, quality of work and confidence. What stands out as the most meaningful impact is understanding my drivers and then changing them."
Dave Tu-Hoa, Managing Director, Lumiere Partners
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![Client Testimonial]()
"Working with Alex has transformed not just my leadership style, but how I approach personal and professional growth, which is with newfound confidence and clarity. Alex has instilled in me the belief that anything is possible."
— Brett Moorgas, Head of Growth Advisory, Accenture -
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"It's not just levelling up, it's about unlocking a new level that you didn't even know was there. There was a breakthrough in each session and it was growth and insight I didn't think was possible."
—Tori Dundas, Sr. Director of Strategic Partnerships, PAR Technologies
ABOUT ME
Hi, I’m Alex
I facilitate identity-level transformation for leaders at inflection points — moments you recognise you’re ready to fundamentally shift how you live and lead.
I’ve been coaching leaders worldwide for 6 years and spent over 15 years studying what drives performance, ambition and fulfilment. My approach combines depth psychology, transformational methodology, and performance science with the practical realities of leading in high-stakes environments.
I'm known for my "searing insights" and lovingly direct approach. I balance challenge with warmth and candour with laughter, while creating a space where hard truths feel safe to explore.
I work with curious, open-minded, ambitious leaders across seven countries - from Fortune 500 executives to founder CEOs of global startups.
What to expect
Our work together will challenge you. You'll be uncomfortable at times. But you'll also experience an unparalleled level of support, intellectual rigour, and genuine care.
We'll explore territory most executive coaching avoids - the gap between your achievements and internal experience, the beliefs driving your perfectionism, the mindsets keeping you stuck, the behaviours that need to change and identity shifts required for your next chapter.
I work with leaders who sense there's a different way to live and lead - smart, principled people who value freedom, refuse corporate theatre, and are ready to do the real work of transformation rather than settling for surface-level improvement.
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![Executive Coaching Testimonials]()
“There’s something about your work and talents that must be felt and cannot be explained in bullet points or a service offering”
Tamara - Founder, Berlin
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![Leadership Coaching Testimonials]()
“Words fail to communicate how in tune with me Alex has been. She has incredible range and evident mastery of transformational mindset work.”
VR Engineer, Los Angeles
SERVICES
How we can work together
Intensive coaching for leaders ready to transform how they lead and who they're becoming.
SERVICES
How we can work together
Intensive coaching for for high-performers, senior leaders, and CEOs at identity inflection points" ready to transform how they lead and who they're becoming.
ONE-TO-ONE COACHING PARTNERSHIPS
What we address:
The gap between external success and internal experience
Leadership transitions requiring identity-level change
Patterns and beliefs limiting your effectiveness and fulfilment
Alignment between your values, purpose, and how you actually lead
The commitment:
Six or twelve-month partnerships.
Two sessions per month.
Complete confidentiality
Investment starts at $2,200/month
Connect with me
Ready to explore working together?
I work with a limited number of clients at any time to ensure depth and quality of partnership.
If you're facing a transition that requires fundamental change - in how you lead, who you're becoming, or what success means to you - let's talk.
Share where you are now and where you want to be. I'll be in touch within 48 hours.
Not sure if this is right for you?
This work requires genuine commitment to growth and willingness to examine uncomfortable truths.
You're a good fit if you're:
Ready to invest (time, money, energy) in your development
Willing to be challenged and do difficult inner work
Values-driven and committed to leading with integrity
Curious, open-minded, and sensing there's a different way to live and lead
You're not a good fit if you're:
Looking for tactical advice or quick fixes
Seeking validation rather than transformation
Not ready to examine beliefs and patterns driving your leadership
Unable or unwilling to invest financially
My Promise: If you don't find our work together transformative, you can end the partnership anytime. Email: alexstaceyjames@gmail.com