EXECUTIVE COACH

You've outgrown the leadership approach that got you here

I work with high-performers, senior leaders and CEOs facing transitions that require fundamental shifts in how they think and lead.

The patterns that built your success - perfectionism, relentless drive, proving your worth through achievement - no longer serve where you're headed. This is identity-level transformation for leaders ready to evolve.

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"Mind blown. The impact on my life has been profound. Our coaching improved my productivity, communication, satisfaction, quality of work and confidence. What stands out as the most meaningful impact is understanding my drivers and then changing them."
Dave Tu-Hoa, Managing Director, Lumiere Partners
"Working with Alex has transformed not just my leadership style, but how I approach personal and professional growth, which is with newfound confidence and clarity. Alex has instilled in me the belief that anything is possible."

— Brett Moorgas, Head of Growth Advisory, Accenture
"It's not just levelling up, it's about unlocking a new level that you didn't even know was there. There was a breakthrough in each session and it was growth and insight I didn't think was possible."
—Tori Dundas, Sr. Director of Strategic Partnerships, PAR Technologies

WHO I WORK WITH

For leaders at identity inflection points

I work with high-performers, senior leaders, and CEOs at moments where who they've been can't take them where they're going.

The transitions I guide:

CEOs needing to grow beyond their worker/builder identity
Senior leaders stepping into roles requiring fundamentally different leadership
Executives navigating major transitions: post-acquisition, career pivots, or life stage shifts
High-performers who've achieved conventional success but are questioning what’s next

You're accomplished, intelligent, and principled. You've built something meaningful. But you've reached a point where the approach that got you here won't take you forward.

This work is for you if:

You're tired of surface-level executive coaching that treats symptoms rather than causes. You're ready for deep, transformational work that addresses not just what you do, but who you're becoming as a leader.

You value freedom and integrity over status. You refuse corporate theatre and want to lead authentically. You're willing to be challenged and do the uncomfortable work of real change.

My coaching is for you if…

You've grown beyond surface-level executive coaching that treats symptoms rather than causes. You're ready for deep, transformational work that addresses not just what you do, but who you're becoming as a leader.

You value freedom and integrity over status. You refuse corporate theatre and want to lead authentically. You're willing to be challenged and do the uncomfortable work of real change.

Why leaders seek this work

Most successful leaders reach a point where something fundamental shifts. You might recognise these patterns:

The old approach that worked stopped working

The leadership style that built your success now feels limiting. What used to energise you now drains you. The strategies that created results no longer fit the complexity you're facing.

The cost of success has become clear

You've achieved incredible success, but it came at a price. Your health, relationships, or sense of self took a backseat to ambition. You're ready to redefine what success means.

The identity questions emerge

You're facing a transition that requires becoming someone different. Founder to CEO. An individual contributor to a leader. Builder to steward. The old version of you can't lead what comes next

The fulfilment gap persists

Despite external markers of success, something feels missing. You've accomplished impressive things but don't feel it internally. The gap between achievement and satisfaction has become undeniable.

Traditional leadership development addresses skills and strategies. This work addresses something deeper — the identity, beliefs, and patterns that shape how you lead and live.

My Approach

Transformation at the identity level

This isn't traditional executive coaching. We're not teaching you basic frameworks; we're facilitating fundamental transformation in who you are as a leader. What makes this different:

We work at the identity level

Your challenges aren't primarily about better time management, communication skills, or strategic thinking. They're about the gap between who you've been and who you need to become. We address the beliefs, patterns, and conditioning that shape how you lead.

We combine depth with practicality

This work draws from psychology, transformational methodology, and performance science. It's intellectually rigorous whilst remaining grounded in the practical realities of life and leadership. You’ll walk away with deep insight and clear strategies.

We create space for what matters

Your leadership doesn't exist in isolation from the rest of your life. Our work addresses you as a whole person - professional and personal. Our sessions become a rare place where you can explore the hard questions without judgment.

The transformation shows up as:

Leadership that feels energising rather than depleting
Calm confidence when navigating complexity and uncertainty
Powerful self-awareness that creates choice where you felt constrained
Sustainable high performance without compromising what matters most
Alignment between your values and how you actually lead

Rather than adding more to your plate, we focus on integration and transformation. We identify the unconscious patterns limiting your effectiveness, shift the beliefs defining your leadership, and create alignment between your values and how you actually show up.

“There’s something about your work and talents that must be felt and cannot be explained in bullet points or a service offering”
Tamara - Founder, Berlin
“Words fail to communicate how in tune with me Alex has been. She has incredible range and evident mastery of transformational mindset work.”
VR Engineer, Los Angeles

ABOUT ME

Hi, I’m Alex

I facilitate identity-level transformation for accomplished leaders facing transitions that require fundamental change.

I've been fascinated by human potential and what drives exceptional performance since stepping into my first leadership role at 21. Over five years, I built a reputation for transforming underperforming teams into award-winners and developing high performers into exceptional leaders.

That curiosity led me deep into the study of advanced psychology, transformational methodologies, and the intersection of self-mastery and leadership. In 2017, I immersed myself in professional coaching studies, spending years mastering the craft of facilitating real transformation.

My work draws from:

Depth psychology and transformational coaching methodology
15+ years of leadership experience across industries (FMCG, sales, HR)
Advanced performance science and research
Practical philosophy and wisdom traditions

My client partnerships span seven countries and include Fortune 500 executives, consultants at Big 4 firms, and founder CEOs of global startups.

Unlike traditional executive coaching that stops at skills and frameworks, my approach addresses the inner dimensions of leadership - the beliefs, identity, and unconscious patterns that shape everything else.

Connect With Me

What to expect

Our work together will challenge you. You'll be uncomfortable at times. But you'll also experience an unparalleled level of support, intellectual rigour, and genuine care.

We'll explore territory most executive coaching avoids - the gap between your achievements and internal experience, the beliefs driving your perfectionism, the patterns keeping you stuck, the identity shifts required for your next chapter.

I'm known for my "searing insights" and lovingly direct approach. I balance deep challenge with warmth and support. I ask uncomfortable questions with love. I offer insights that sting at first but create freedom. I create a non-judgmental space where hard truths feel safe to explore.

I balance depth with practicality, candour with laughter, philosophy with science. I walk my talk, lead with unwavering integrity, and care deeply about my clients' success.

I work with curious, open-minded, ambitious professionals who sense there's a different way to live and lead - smart, principled people who value freedom, refuse corporate theatre, and are ready to do the real work of transformation rather than settling for surface-level improvement.

SERVICES

How we can work together

Intensive coaching for leaders ready to transform how they lead and who they're becoming.

INDIVIDUAL COACHING

Personalised one-to-one partnerships for CEOs, executives, and high-performers ready to elevate both their impact and fulfilment.
Through one-to-one coaching, you'll:
・Develop leadership that feels energising rather than depleting
・Navigate complexity with greater clarity and confidence
・Create results that matter without compromising what matters most

Explore one-to-one coaching

“Working with Alex has transformed my leadership style. I have a newfound confidence and clarity. “
Brett - Head Of Growth Advisory, Accenture
“Thanks to Alex, I feel like I can conquer anything now.”
Purvee - Founder CEO, Los Angeles
“I have been more grounded while staying efficient and made significant changes in my approach to work.”
Prashant - Solutions Architect, Germany
“It's not just levelling up, it's about unlocking a new level you didn't even know was there.”
Tori - Founder CEO, Vancouver

Connect with me

Ready to explore working together?

I work with a limited number of clients at any time to ensure depth and quality of partnership.

If you're facing a transition that requires fundamental change - in how you lead, who you're becoming, or what success means to you - let's talk.

Share where you are now and where you want to be. I'll be in touch within 48 hours.

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How can I help?

Not sure if this is right for you?

This work requires genuine commitment to growth and willingness to examine uncomfortable truths.

You're a good fit if you're:

Ready to invest significantly (time, money, energy) in your development
Willing to be challenged and do difficult inner work
Values-driven and committed to leading with integrity
Curious, open-minded, and sensing there's a different way to live and lead

You're not a good fit if you're:

Looking for tactical advice or quick fixes
Seeking validation rather than transformation
Not ready to examine beliefs and patterns driving your leadership
Unable or unwilling to invest financially

My Promise: If you don't find our work together transformative, you can end the partnership anytime.

Email: alexstaceyjames@gmail.com