GLOBAL EXECUTIVE COACH

You've outgrown the old playbook.

I work with senior leaders and CEOs at inflection points that require fundamental shifts in how they think and lead.

The patterns that built your leadership and performance no longer serve where you're headed. This is identity-level coaching for leaders facing transitions that require evolving for what’s next.

WHO I WORK WITH

For leaders at pivotal moments

I work with leaders and CEOs at moments where upgrading the old playbook is required.

The transitions I guide:

  • Founder → CEOs needing to grow beyond their builder identity

  • Senior leaders stepping into roles requiring fundamentally different leadership

  • Executives navigating major transitions: post-acquisition, career pivots, or life stage shifts

  • High-performers who've achieved conventional success and are questioning what’s next

You're accomplished, intelligent, and principled. You've achieved impressive success. But you’ve reached a point where the approach that got you here won’t take you forward.

This work is for you if…

You've grown beyond surface-level executive coaching that treats symptoms rather than causes. You're ready for transformational work that addresses not just what you do, but who you are and why you do it.

You value freedom and integrity over status. You refuse corporate theatre and want to lead authentically. You're willing to be challenged and do the uncomfortable work of real change.

Why leaders seek this work

Most successful leaders reach a point where traditional approaches to professional development no longer deliver. You might recognise these challenges:

The approach that worked stops working

The patterns that built your success—perfectionism, relentless drive, proving your worth through achievement— now feel limiting. What used to energise you now drains you. What got you here won't take you forward.

The cost of success has become clear

You've achieved incredible success, but it came at a price. Your health, relationships, or sense of self took a backseat to ambition. You've accomplished impressive things but don't feel it internally. You're ready to redefine what success means.

The identity questions emerge

You're facing a transition that requires becoming someone different. Founder to CEO. An individual contributor to a leader. Builder to steward. The old version of you can't lead what comes next

My Approach

Traditional leadership development addresses skills and strategies. This work addresses something deeper — the identity, beliefs, and patterns that shape how you lead and live. My approach is fundamentally different:

Transformation Over Tactics

Identify the unconscious patterns limiting your effectiveness. Rather than treating symptoms, we work at the level of identity to transform underlying causes. This creates lasting change in how you perceive, decide, and act.

Depth With Practical Action

Combining psychology, transformational methodology, and performance science, this work is intellectually rigorous whilst remaining grounded in practical realities. You’ll walk away with deep insight and clear, actionable strategies.

Whole Person Development

Your leadership doesn't exist in isolation from your life. The most successful leaders master peak performance and meaningful purpose. This work helps you achieve ambitious results while maintaining personal vitality.

My style balances challenge with generous support. Our sessions are a rare space where hard truths feel safe to explore — where you can think clearly free from external pressures or judgment.

ABOUT ME

Hi, I’m Alex

Alex James CEO Coach

I facilitate identity-level transformation for accomplished leaders facing transitions that require fundamental change.

I've been fascinated by human potential and what drives exceptional performance since stepping into my first leadership role at 21. Over the years, I built a reputation for transforming underperforming teams into award-winners and developing high performers into exceptional leaders.

My coaching draws from:

  • Advanced psychology-informed techniques

  • Performance science research

  • Transformational coaching methodologies

  • Practical philosophy and wisdom traditions

  • 15+ years of leadership experience

My client partnerships span seven countries and include Fortune 500 executives, consultants at Big 4 firms, and founder CEOs of global startups.

I'm known for my searing insights and lovingly direct approach. I balance deep challenge with warmth and support. Our work together will challenge you. You'll be uncomfortable at times. But you'll also experience an unparalleled level of support, intellectual rigour, and genuine care.

My Promise: If you don't find our work together transformative, you can end the partnership anytime.

SERVICES

How we can work together

Personalised coaching partnerships for senior leaders and CEOs at identity inflection points, ready to transform how they lead and who they're becoming.

  • ONE-TO-ONE COACHING

    What we address:

    ・The gap between external success and internal experience

    ・Leadership transitions requiring identity-level change

    ・Patterns and beliefs limiting your effectiveness and fulfilment

    ・Alignment between your values, purpose, and how you actually lead

    The commitment:

    ・Six or twelve-month partnerships.

    ・Two sessions per month

    ・Complete confidentiality

    ・Investment starts at $2,200/month

  • PRIVATE INTENSIVE

    Accelerated coaching for leaders ready to create breakthrough change in a concentrated timeframe.

    What we create:

    ・Rapid clarity on the identity shifts required for your next chapter

    ・Deep work on the patterns and beliefs holding you back

    ・Strategic integration of insights into your leadership

    ・Sustainable momentum for ongoing transformation

    The commitment:

    ・9-week intensive

    ・Weekly sessions plus ad-hoc support between sessions

    ・Investment: A$9,800

    Available by application when roster capacity allows.

Connect with me

Ready to explore working together?

I work with a limited number of clients at any time to ensure depth and quality of partnership.

If you're at an inflection point and ready for a new chapter of leadership—one defined by clarity, authenticity, and impact without compromise—let's start a conversation.

Share where you are now and where you want to be. I'll be in touch within 48 hours.